Current News
Brisk trade in new and recon unit sales
Atlantic Machinery Ltd reports doing a brisk trade in new and reconditioned equipment. In addition, the Leicestershire manufacturer has embarked on a programme of overseas trade fairs to help boost its export sales.
It’s the big investment stories that grab the headlines. However, more often companies will buy individual pieces of equipment as the demands of the business change. It’s here that Atlantic has a role to play: it can supply all the equipment for a complete sealed unit manufacturing operation but it is far more common to supply one or two machines to a company upgrading specific operations such as glass cutting and washing.
Atlantic Machinery Ltd has been established for over 30 years. Stuart Headington is Managing Director and owner of the business. Ross Worrall joined Atlantic 10 years ago as Sales Director and brings a great deal of experience from the glass machinery and consumables sectors – to the extent that he provides a great deal of input into the design and specification of the machinery.
Reconditioned Machines
Atlantic is well-known as a supplier of reconditioned machinery. The company regularly updates its website to show the machines available, along with prices and features. Machinery is often acquired as companies upgrade or cease manufacturing. Most machines are stripped down to the metalwork and repainted.
“Reconditioned is still a strong market,” says Stuart Headington. “Even a large unit manufacturer that is networked still needs offline equipment as a back-up.”
Sales Effort
Stuart Headington estimates that there are around 3,000 IG manufacturers today, much less than before the EN1279 standard became a requirement. Business start-ups are rare these days but he believes that there are still areas of the country where it can be done – namely where a big player is not providing a good service.
Recently the UK manufacturer went on an export drive by exhibiting at Glassbuild America, Ausfenex in Brisbane, Australia, and Glasstech Asia in Jakarta, Indonesia. Working machines were on show at Glassbuild in Atlanta while visitors to the other trade fairs will be able to see video footage of machines at the Atlantic booth. “Our aim is to get a spread of agencies worldwide, especially in growing markets.” adds Stuart.
Atlantic Machinery has carved a niche in the UK market by being competitive and is looking to expand this success on the global stage.
